Conformity: Types and Explanations
- Created by: Former Member
- Created on: 01-06-17 11:46
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- Conformity
- Types
- Internalisation
- Genuinely accepts group norms.
- Permanent change.
- Compliance
- Going along with others.
- Superficial change.
- Identification
- Publicly change behaviour even if we don't always agree.
- Internalisation
- Explanations
- ISI
- Desire to be right.
- Occurs in ambiguous situations.
- (S) Research support: Lucas et al (2006) asked students to answer math problems. Conformity was higher for the more difficult questions
- NSI
- Desire to be right.
- Usually occurs in unfamiliar situations.
- (S) Research support: Asch found Ps gave the wrong answer because they felt self conscious with the confederates.
- (W) Individual differences: nAffiliatiors are people who have a greater need for social relationships. McGhee and Teevan (1967) found nAffiliators were more likely to conform.
- (W) Two process approach is oversimplified.
- ISI
- Types
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