Beats 1 revision

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  • Beats 1
    • Julie Adenuga
      • Focuses on music exclusively from the UK.
      • Youthful and artsy style.
      • Has famous brothers in the rap/grime genre in the UK.
      • Previous experience on Rinse FM
    • Context
      • Available via iTunes or Apple music.
      • First aired in 2015. Now aired in over 100 countries.
      • Another presenter called Zane Lowe.
      • Appeals to a niche audience.
      • Good example of synergy and convergence. Also media globalisation.
      • Tend to use DJ's with good reputations and status'
      • Focuses on hiphop, rap and grime.
      • Available worldwide and 24/7.
    • Apple
      • Multinational corporation.
      • Estimated net worth of around $600 billion.
      • Headquarters in California and appeals to a young age bracket.
      • iTunes is the world's biggest music retailer.
      • Available via streaming and on most Apple devices.
        • Beats 1
          • Julie Adenuga
            • Focuses on music exclusively from the UK.
            • Youthful and artsy style.
            • Has famous brothers in the rap/grime genre in the UK.
            • Previous experience on Rinse FM
          • Context
            • Available via iTunes or Apple music.
            • First aired in 2015. Now aired in over 100 countries.
            • Another presenter called Zane Lowe.
            • Appeals to a niche audience.
            • Good example of synergy and convergence. Also media globalisation.
            • Tend to use DJ's with good reputations and status'
            • Focuses on hiphop, rap and grime.
            • Available worldwide and 24/7.
          • Apple
            • Multinational corporation.
            • Estimated net worth of around $600 billion.
            • Headquarters in California and appeals to a young age bracket.
            • iTunes is the world's biggest music retailer.
            • Available via streaming and on most Apple devices.
              • Big budget but not that adventurous.
        • Big budget but not that adventurous.

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