Who came up with which theory? The Media World

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The People's Choice
Paul Lazarsfeld et al, in the process of disproving the hypodermic needle model of the 30's
1 of 5
Uses and gratifications
1972 Dennis McQuail, Jay Blumer, and Joseph Brown
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Active Audience theory
1980's Stuart Hall, Morley
3 of 5
The All Powerful Audience
Fiske 1987
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Psychocultural Audience theory
Kuhn 2013, Zittoun 2007
5 of 5

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Card 2

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Uses and gratifications

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1972 Dennis McQuail, Jay Blumer, and Joseph Brown

Card 3

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Active Audience theory

Back

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Card 4

Front

The All Powerful Audience

Back

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Card 5

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Psychocultural Audience theory

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