Who came up with which theory? The Media World

?
The People's Choice
Paul Lazarsfeld et al, in the process of disproving the hypodermic needle model of the 30's
1 of 5
Uses and gratifications
1972 Dennis McQuail, Jay Blumer, and Joseph Brown
2 of 5
Active Audience theory
1980's Stuart Hall, Morley
3 of 5
The All Powerful Audience
Fiske 1987
4 of 5
Psychocultural Audience theory
Kuhn 2013, Zittoun 2007
5 of 5

Other cards in this set

Card 2

Front

Uses and gratifications

Back

1972 Dennis McQuail, Jay Blumer, and Joseph Brown

Card 3

Front

Active Audience theory

Back

Preview of the front of card 3

Card 4

Front

The All Powerful Audience

Back

Preview of the front of card 4

Card 5

Front

Psychocultural Audience theory

Back

Preview of the front of card 5

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