Comm144 Revision 0.0 / 5 ? Media StudiesIdeology- Theoretical PerspectivesUniversityNone Created by: lydia82Created on: 24-01-19 11:54 Marxism Theory- What is it? The ruling class with rules with material also rules with intellectual force 1 of 9 Hegemony- Antonio Gramsci Power maintained by norms, instead of force, makes people believes that these ideas are the norm 2 of 9 Marxism Theory- More Detail Focused on Class conflict- Middle Class vs Working Class 3 of 9 What is the Superstructure of Marxism Ideology, culture, rituals, traditions that are of the dominant ruling class 4 of 9 What is False Consciousness? The world has been so coloured by media messages that you then accept these messages as 5 of 9 What is Savoj Zizek's theory? Ideology operates by creating a desired fantasy that supports an exploitive reality 6 of 9 Savoj Zizek's theory more explained... The more our world is filled with media, the more we live in a mediated world but we actually enjoy it and don't want to be torn away from it 7 of 9 Louis Althusser Interpellation- where audiences are created as subjects through ideologies 8 of 9 Althusser's ISAs and RSAs Ideology is a system of representations eg ISAs, family, media, religion. RSAs police, military etc 9 of 9
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