Organizations which own and control media products such as: radio stations, tv programmes, films and magazines.
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What is a mainstream audience?
A mass audience that caters to a range of people.
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What is a niche audience?
A more focused, specialised audience.
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What theory did John Hartley create?
The theory of identification of an audience.
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What is the geo-demographic?
The study of where the audience is based.
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What is a psychographic?
The study and classification of people based on their attitudes.
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What is the socioeconomic groups?
The sociological and economic side of a persons work experience.
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What is the Uses & Gratifications theory?
It suggests that the audience are active and make active decisions about what they consume in relation to their needs.
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When was the Uses & Gratifications theory created and who by?
Blumler and Katz in 1974.
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What are the main uses of the Uses & Gratifications theory?
Surveillance, personal relationships, personal identity and diversion.
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What are cross media conglomerates?
A single corporate owns multiple types of media companies. For example, Walt Disney Studios is a cross conglomerate as it own several companies such as: Pixar, Marvel, Lucas Films and other well known companies.
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What is audience research?
Primary and secondary research to find out information about the specific audience.
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What is market research
Primary and secondary research to find out what the latest trends are on advertising and to find out what exists.
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What is production research?
Primary and secondary research on content and logistical issues which could be face when creating a product.
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