A business will offer products for sale that will appeal to individuals at particular stages in their lives
Age
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Some goods are aimed at women and some are aimed at men. Some business only produce products that target a particular sex, some target both sexes and some make unisex products that can be used by both men and women.
Gender
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Businesses know that individuals from partucular jobs are more likely to purchase certain goods and services.
Occupation
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How much money an individual earns affects their buying habits. This is often noticed when buying newspapers, holidays and cars.
Income
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These markets are segmented according to where people live
Geographic
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This method of market segmentation can be defined as their pattern of behavior and includes their hobbies and interests. People's interests and hobbies are often based on their personal attitudes.
Lifestyle
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Other cards in this set
Card 2
Front
Some goods are aimed at women and some are aimed at men. Some business only produce products that target a particular sex, some target both sexes and some make unisex products that can be used by both men and women.
Back
Gender
Card 3
Front
Businesses know that individuals from partucular jobs are more likely to purchase certain goods and services.
Back
Card 4
Front
How much money an individual earns affects their buying habits. This is often noticed when buying newspapers, holidays and cars.
Back
Card 5
Front
These markets are segmented according to where people live
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