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Marketing Key Terms
Market Research
· Desk Research: This is data which has been previously gathered for another purpose. It can also be called
Secondary research.
· Field Research: Data collected for a specific purpose at the time it is required and usually involves surveys
or interviews. This can also…

Page 2

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Marketing Key Terms
· Point of sale (POS): The actual place where the product is being sold.
· Retailer: An outlet selling goods directly to the consumer.
· Wholesaler: A business that buys in bulk from the manufacturer and sells in smaller quantities to retailers
or direct to consumers.…


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