Types of Market Segmentation - Cambridge Nationals 0.0 / 5 ? Business StudiesStarting a businessGCSEOCR Created by: Alice PoppyCreated on: 01-01-20 11:15 632514 Across 1. How much money an individual earns affects their buying habits. This is often noticed when buying newspapers, holidays and cars. (6) 4. A business will offer products for sale that will appeal to individuals at particular stages in their lives (3) Down 2. This method of market segmentation can be defined as their pattern of behavior and includes their hobbies and interests. People's interests and hobbies are often based on their personal attitudes. (9) 3. Businesses know that individuals from partucular jobs are more likely to purchase certain goods and services. (10) 5. Some goods are aimed at women and some are aimed at men. Some business only produce products that target a particular sex, some target both sexes and some make unisex products that can be used by both men and women. (6) 6. These markets are segmented according to where people live (10)
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