the marketing mix 3.0 / 5 based on 1 rating ? Art & DesignASAQA Created by: marthaCreated on: 06-03-13 10:32 what factors influence marketing? competitors actions, technology, target market, needs of the customer, the nature of the product, finance available+marketing budget 1 of 24 what types of pricing are there? tatical and strategic 2 of 24 what tactical pricing methods are there? psycological and loss leaders 3 of 24 what strategic pricing methods are there? skimming, penetration, cost-plus, competitive 4 of 24 what prcing method would be suitable for a new product in a very competitive market? penetration pricing 5 of 24 what pricing method would be suitable for a product brought into monopoly? price skimming 6 of 24 what are loss leaders? limited products which you make a loss on, but make a profit on other products 7 of 24 how can a business increase its profits? lower your variable and fixed costs, increase sales, increase prices 8 of 24 what is the rule of elasticity? if your product is inelastic, raise your prices (-0.1- -0.99) 9 of 24 how could you lower your costs? increase productivity, lower raw material costs- new suppliers, lower wages, outsource the business, invest in technology 10 of 24 what are the four different types of distrubution channel? retail, internet, direct selling, mail order 11 of 24 what factors influence the distrubution channel? cost, competitiors, target market, marketing mix, volume of sales, market coverage 12 of 24 what are the four different areas in the Boston Matrix? problem child, rising star, dead dog, cash cow 13 of 24 what different promotional methods are there? sales promotions, direct selling, merchandising, advertising, public relations, branding 14 of 24 what are the influences in the development of new goods? advances in technology, actions of competitors, entrepreneunal skills of managers and owners, needs of the customer 15 of 24 what are the four different types of distrubution channel? retail, internet, direct selling, mail order 16 of 24 what factors influence the distrubution channel? cost, competitiors, target market, marketing mix, volume of sales, market coverage 17 of 24 what are the four different areas in the Boston Matrix? problem child, rising star, dead dog, cash cow 18 of 24 what different promotional methods are there? sales promotions, direct selling, merchandising, advertising, public relations, branding 19 of 24 what are the influences in the development of new goods? advances in technology, actions of competitors, entrepreneunal skills of managers and owners, needs of the customer 20 of 24 what are the different stages in the product lifestyle? research+development, introduction, growth, maturity, decline, extension strategy 21 of 24 what extension strategys are there? rebranding, repackaging, remarketing 22 of 24 what factors influence price decisions? costs, competitors, objectives, sensitivity 23 of 24 what issues surround cash flow forecasting? poor management, unexpected cost rises, unexpected fall in sales, poor experience 24 of 24
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