-Convergence (technologies combining together)
-Compression (digital signals all sent down the same cable)
-Interactivity (audiences can interact with the media)
1 of 5
Do neophiliacs view the New Media positively or negatively?
Postiviely, they see its growth as a benefit to society
2 of 5
Give three reasons as to why neophiliacs praise the New Media
-E-commerce revolution (shopping is more efficient and there's more price competition)
-Revitalising democracy (alternative views shown)
-Consumer choice (more output systems and choices)
3 of 5
What three main reasons do cultural pessimists dislike the New Media for?
-Monopolies
-Poorer quality and repetition
-Reinforcing elite power
4 of 5
Explain why cultural pessimists site monopolies as a negative affect of the New Media
Only a few select media conglomerates dominate the media so they can direct audiences to thoughts/products that benefit the elite
5 of 5
Other cards in this set
Card 2
Front
Do neophiliacs view the New Media positively or negatively?
Back
Postiviely, they see its growth as a benefit to society
Card 3
Front
Give three reasons as to why neophiliacs praise the New Media
Back
Card 4
Front
What three main reasons do cultural pessimists dislike the New Media for?
Back
Card 5
Front
Explain why cultural pessimists site monopolies as a negative affect of the New Media
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