New Media
- Created by: jesskeayy
- Created on: 30-04-17 15:16
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- New Media
- The evolution of existing media delivery systems. New media formats have emerged
- CONVERGENCE- combining technologies
- COMPRESSION- multiple digital signals sent down the same cable
- INTERACTIVITY- audeinces interact with media in 'real time'
- CURRAN & SEATON
- neophilliacs
- New media is beneficial to society
- We now have cutting edge technology, making us more interactive than ever before
- We have an ever-increasing consumer choice, as there is more media competition, creating quality products for the audience
- New media offers people education/ information to play an active role in democratic societies
- New media gives us free expression and exchange of information
- The internet gives a voice to those that would go otherwise unheard
- cultural pessimists
- Old technology is an integral part of the new media
- Interactivity is nothing new, the internet is dominated by a small number of media corporations
- We have a decline in quality of popular culture, as quality begins to decrease with the more media channels we have
- Companies that engage in e-commerce have surveillance on their consumer, through cookies
- Cookies allow the media to target the audience based on their wants and needs
- Not all participants in the new media are equal
- Government departments and media giants work hard to ensure their views dominate the internet
- We lack online regulation, allowing all viewpoints, i.e. racist and homophobic to be represented
- neophilliacs
- The evolution of existing media delivery systems. New media formats have emerged
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