Strategic Drift 0.0 / 5 ? Business StudiesStrategic DriftA2/A-levelAQA Created by: Ek877Created on: 09-05-18 14:01 42315 Across 1. 4th Phase change- Either management recognise the need for a transformational change in strategic direction, or the business fails (16) Down 2. Things outside of business control (8) 3. 1st Phase change-In this phase there is little significant change in the external environment. (11) 4. 2nd Phase-The rate of change in the external environment is accelerating (9, 5) 5. 3rd Phase- There is now a significant gap between what the market expects and what a business is delivering (4)
Comments
No comments have yet been made