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2. Define the term 'survey population'

  • The entire group you want to research, but it's too large
  • The smaller group selected for research

3. Define the term 'sampling frame'

  • The list of names of people in the survey population
  • A selection of people from the survey population

4. Define the term 'sample attrition'

  • When people drop out of research
  • When people join the research

5. Define the term 'primary'

  • Data the researcher collects themselves
  • Data that already exists

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