Its like when you keep sharing things on facebook and they get more views
Snowball effect
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Data usually represented as numbers or statistics
Quantative
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Data usually presented as opinions or judgements
Qualatitive
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Data which has never been collected before; known as field research
Primary Research
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Data which has been collected before; known as desk research
Secondary Research
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Typically involve the researcher asking open-questions which generate qualitative data. The researcher will start with a general research topic in and ask questions in response to the various and differentiated responses the respondents give
Unstructured Interviews
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Involves the researcher joining a group of people, taking an active part in their day to day lives as a member of that group and making in-depth recordings of what they sees
Participant Observation
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Studies of a sample of people in which information is collected from the same people at intervals over a long period of time
Longitudinal Studies
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Where the respondents are deceived into thinking the researcher is ‘one of them’ do not know the researcher is conducting research
Covert Observation
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A method of gathering information by asking questions orally, either face to face or by telephone
Interviews
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Sampling technique in which the researcher divides the entire target population into different subgroups, and then randomly selects the final subjects proportionally from the different subgroups
Stratified Sample
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To collect a simple random sample, each unit of the target population is assigned a number. A set of random numbers is then generated and the units having those numbers are included in the sample
Random Sample
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Other cards in this set
Card 2
Front
Data usually represented as numbers or statistics
Back
Quantative
Card 3
Front
Data usually presented as opinions or judgements
Back
Card 4
Front
Data which has never been collected before; known as field research
Back
Card 5
Front
Data which has been collected before; known as desk research
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