Typically involve the researcher asking open-questions which generate qualitative data. The researcher will start with a general research topic in and ask questions in response to the various and differentiated responses the respondents give
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Card 7
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Involves the researcher joining a group of people, taking an active part in their day to day lives as a member of that group and making in-depth recordings of what they sees
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Studies of a sample of people in which information is collected from the same people at intervals over a long period of time
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Where the respondents are deceived into thinking the researcher is ‘one of them’ do not know the researcher is conducting research
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A method of gathering information by asking questions orally, either face to face or by telephone
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Sampling technique in which the researcher divides the entire target population into different subgroups, and then randomly selects the final subjects proportionally from the different subgroups
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To collect a simple random sample, each unit of the target population is assigned a number. A set of random numbers is then generated and the units having those numbers are included in the sample
