The process by which individuals and groups change each other's attitudes and behaviours. Includes conformity, obedience and minority influence.
1 of 19
Conformity
A change in a person's behaviour or opinions as a result of real imagined pressure from a person or group of people.
2 of 19
Internalisation
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.
3 of 19
Identification
A moderate type of conformity where we act in the same way withthe group because we value it and want to be part of it. But we don't necessarily agree with everything the majority believes.
4 of 19
Compliance
A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately we disagree with it.
5 of 19
Infomational Social Influence (ISI)
An explanation of conformity that says we agree with the opinion of the majority becuase we believe it is correct. We accept it because we want to be correct as well. This may lead tointernalisation.
6 of 19
Normative Social Influence (NSI)
An explanation of conformity that says we agree with the opinion of the majority because we want to be accepted, gain social approval and be liked. This may lead to complaince.
7 of 19
Obedience
A form of social influence in which an individual follows a direct order. The person issuing the order is usually a figure of authority, who has the power to punish when obedient behaviour is not forthcoming.
8 of 19
Agentic State
A mental state where we feel no personal responsibility for our behaviour because we believe ourselves to be acting for an authority figure, i.e. as their agent.
9 of 19
Legitmacy of authority
An explanation for obedience which suggests that we are more likely to obey people who we perceive to have authority over us. This authority is justified by the individuals position of power within a society hierarchy.
10 of 19
Dispositional Explanation
An explanation of behaviour that highlights the importance of the individual's personality.
11 of 19
Authoritarian Personality
A type of personality that Adorno argued was especially susceptible to obeying people in authority. Such individuals are also thought to be submissive to those of higher status and dismissive of inferiors.
12 of 19
Resistance to social influence
Refers to the ability of people to withstand the social pressure to conform to the majority or to obey authority. This ability to withstand social pressure is influenced by both situational and dispositional factors.
13 of 19
Social Support
The presence of people who resist pressures to conform or obey can help others to do the same. These people act as models to show others that resistance to social influence is possible.
14 of 19
Locus Of Control
Refers to the sense we each have about what directs events in our lives. Internals believe they are most responsible for what happens to them. Externals believe it is mainly a matter of luck or other outside forces.
15 of 19
Minority Influence
A form of social influence in which a minority of people persuade others to adopt their beliefs, attitudes or behaviours. Leads to internalisation or conversion, in which private attitudes are changed as well as public behaviours.
16 of 19
Consistency
Minority influence is most effective if the minority keeps the same beliefs, both over time and between all the individuals that form the minority. It's effective because it draws attention to the minority view.
17 of 19
Commitment
Minority influence is more powerful if the minority demonstrates dedication to their position, for example, by making personal sacrifices. This is effecctive because it shows the minority is not acting out of self-interest.
18 of 19
Flexibility
Relentless consistency could be counter-productive if it is seen by the majority as unbending and unreasonable. Therefore minority influence is more effective if the minority show flexibility by accepting the possibility of compromise.
19 of 19
Other cards in this set
Card 2
Front
A change in a person's behaviour or opinions as a result of real imagined pressure from a person or group of people.
Back
Conformity
Card 3
Front
A deep type of conformity where we take on the majority view because we accept it as correct. It leads to a far-reaching and permanent change in behaviour, even when the group is absent.
Back
Card 4
Front
A moderate type of conformity where we act in the same way withthe group because we value it and want to be part of it. But we don't necessarily agree with everything the majority believes.
Back
Card 5
Front
A superficial and temporary type of conformity where we outwardly go along with the majority view, but privately we disagree with it.
Comments
No comments have yet been made