Social Influence Key Terms

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Conformity
When the behaviour of an individual or small group is influenced by a larger or dominant group. There are three types of conformity: compliance, identification and internalisation.
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Compliance
Individuals adjust behaviour/opinions to that of a group to be accepted or avoid disapproval. Occurs in public to be accepted but not in private.
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Identification
Individuals adjust their behaviour/opinions to that of a desirable group. Stronger than compliance, involving private and public acceptance. Behaviour or opinions not maintained once leaving the group, however.
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Internalisation
Individuals genuinely adjust their behaviour/opinions to those of a group. If a group's beliefs are seen as correct, it will lead to public and private acceptance, not dependent on membership for maintenance of these beliefs.
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Informational Social Influence (ISI)
Desire to be right. Unsure individuals look at behaviour/opinions of others and copy. Generally occurs in unfamiliar situations. Tend to believe opinions adopted. Jenness.
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Jenness (1932) Jelly Bean Experiment
Glass bottle of beans. Sample of 101 psychology students who individually estimated number. Then came up with group estimates followed by another individual estimate. Found that nearly all changed answers. Likely the result of ISI.
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Normative Social Influence (NSI)
Desire to be accepted. Best way of gaining acceptance is to agree. Does not mean we truly agree with them. Asch (1951) opinions and social pressure.
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Obedience
A form of social influence where a person follows a direct order from somebody in a position of power.
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Experimental (Internal) Validity
The extent to which findings are attributable to the effect of the IV on the DV.
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External Validity
The extent to which results can be generalised beyond the experimental setting. Representation of other genders, cultures, times, real-life situations etc.
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Ecological Validity
The extent to which it is representative of real life occurrences.
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Androcentrism
Focused on men.
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Historical Validity
The extent to which it is representative of other times.
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Internal Validity
Refers to whether the effects observed in a study are due to the manipulation of the independent variable and not some other factor. Causal relationship.
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Agentic State
In cases of obedience, individuals believe they are not responsible and act as an agent under order.
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Autonomous State
Most of the time individuals are in an autonomous state of independence with free will to choose how to behave and take full responsibility for their actions.
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Agentic Shift
When people are in the presence of a perceived authority figure, they make a change from being autonomous to taking on the agentic state.
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Binding Factors
Milgram said that there are always aspects of a situation which bind us to the task and allow us to block out moral strain. e.g. Denying responsibility.
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Legitimacy of Authority
Society structured in a hierarchy with those at the top holding positions of power. Legitimate authority so we accept that they can exert their power to keep society in order.
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Authoritarian Personality
Internal explanation. Certain personalities associated with higher levels of obedience. F-scale questionnaire. PPs in Milligram's study who were highly obedient were more authoritarian personality type.
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Locus of Control
Resistance to social influence. Refers to a person's perception of personal control over their own behaviour. It is a personality explanation.
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Internal Locus of Control
An individual who believes their life is determined by their own decisions and efforts. Take personal responsibility. Less likely to rely on others, can resist pressure from others.
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External Locus of Control
An individual who believes their life is determined by fate, luck and external factors. More likely influenced by others, don't believe they exercise personal control over their lives.
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Social Support
When you have support in the environment to disobey or non-conform.
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Social Support
When you have support in the environment to disobey or non-conform.
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Other cards in this set

Card 2

Front

Individuals adjust behaviour/opinions to that of a group to be accepted or avoid disapproval. Occurs in public to be accepted but not in private.

Back

Compliance

Card 3

Front

Individuals adjust their behaviour/opinions to that of a desirable group. Stronger than compliance, involving private and public acceptance. Behaviour or opinions not maintained once leaving the group, however.

Back

Preview of the back of card 3

Card 4

Front

Individuals genuinely adjust their behaviour/opinions to those of a group. If a group's beliefs are seen as correct, it will lead to public and private acceptance, not dependent on membership for maintenance of these beliefs.

Back

Preview of the back of card 4

Card 5

Front

Desire to be right. Unsure individuals look at behaviour/opinions of others and copy. Generally occurs in unfamiliar situations. Tend to believe opinions adopted. Jenness.

Back

Preview of the back of card 5
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