social influence ; conformity ; types + exps

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how many ways did kelman suggest people conform?
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these are called?
internalisation / identification / compliance
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when does internalisation occur?
when person genuinely accepts the group norms
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which results in change of opinions/behaviour in which two ways?
private and public
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what is likely to be the duration of this change?
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because the attitudes have been internalised
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which means the change in o/b persists even when?
absence of other group members
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what is identification?
conforming to the o/b of group bc something about them we value
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we identify with the group so we?
want to be part of it
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which may mean publicly doing what?
changing our o/b
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but what about privately?
we disagree
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finally what does compliance consist of?
just going along with others in public but privately not changin opinions
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what type of change does this result in?
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when does this mean behaviour stops?
when group pressure stops
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what was the name of deutsch and gerards two reason conformity thepry?
two-process theory
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what two central human needs are they based on?
need to be right and need to be liked
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what is the need to be right called?
informational social influence (ISI)
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and liked?
normative social influence (NSI)
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what is informational social influence about?
who has the better information, you or rest of group
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like if you don't rlly know whether it's episode 22 or 23 of s2 that's casino night (it's 22fyi) and erry1 else says 23 so u go with that
then you would be wrong but it would still be an example of ISI (also, did i mention i was talking about the office??? cause i was, shocking as that may seem)
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in this case what is the reason an individual follows the behaviour of the group?
people want to be right
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so why is ISI a cognitive process>
to do with what you think
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what level of comfort will you be most likely with a person if isi happens?
new to them
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or in situations with some level of?
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also typical in crisis situation why?
decisions have to be made quickly
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also when the other person is regarded more of a what?
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what is normative social influence about?
the group norms
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people prefer to do what than be rejected?
gain social approval
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so the NSI is which type of process?
emotional > cognitive
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NSI most lilely in situations with strangers where you feel concerned about
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why may it also occur with people you know?
we're most concerned with social approval of out friends
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more pronounced in stressful situations why?
people have greater need for social supprt
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:) rsrh 4 isi
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what did lucas et al ask students to do?
give answers to maths problems that were easy or more difficult
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when was there greater conformity to incorrect answers?
when qs difficult > easier
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true for most students that rated their maths skills as?
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what does the study therefre show that the isi predicted?
people conform in sityations where they feel they don't know the answer
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because they assume what about te other people taht makes them right?
they must know better than us
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:( individual differences in nsi
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who are more likely to be affected than nsi than others?
those who are nore concerned with being liked
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what are they called?
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therse are people that have greater need for?
'affiliation' and a relationship with others
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what did mcghee and teevan find about students with high need for affiliation?
more likely to conform
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which shows what about the desire to be liked underlying conformity for the individual?
present more in some than others
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:( isi and nsi work together
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why does this go against deustch and gerrard's 'two-process' approach?
because they believed it was either/or
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for example when is conformity reduced in aschs expermient?
when theres another dissenting pp
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why might dissenter reduce power of NSI?
because provide social support
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but why might also reduce power of ISI?
alternative source of info
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what does this show about establishing cause?
unable to tell whether isi or nsi
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in labs but even truer when?
in real-life conformity
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:( individual differences in isi
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asch found that what % of students conformed?
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compared to what % other pps?
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what does this suggest?
students are less conformist
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why may this be in relation to the isi?
because they believe they hold the best knowledge
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what did perrin and spencer find in their science and engineering student study?
very VERY little conformity
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:) research support for nsi
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why did asch find many pps went along with clearly wrong answer?
just because other people did
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when he asked them why they did this what did they say they fel about giving correct answer?
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when asch repeated study but asked pps to write down answers what did conformity rates fall to?
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how many ways did kelman suggest people conform?



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these are called?


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when does internalisation occur?


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which results in change of opinions/behaviour in which two ways?


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