3.1.1 Social Influence 0.0 / 5 ? PsychologyConformityA2/A-levelAQA Created by: ashah237Created on: 13-12-17 11:09 What is conformity? Conformity is going along with the crowd; it happens when we change to the social norms of a reference group, we want to be like them to be accepted. 1 of 16 What is the two process theory? It suggests two reasons for conformity; to be liked and to be right. 2 of 16 Normative Social Influence This is conforming because we want to be liked; don't want to stand out from the crowd. 3 of 16 What does N.S.I result in? It results in COMPLIANCE; a change in behaviour but not beliefs. 4 of 16 Informational Social Influence This is conforming because we want to be right; looking to others for guidance as we believe they have more knowledge than us. 5 of 16 What does I.S.I result in? It results in INTERNALISATION; a change in behaviour and beliefs. 6 of 16 What is Identification? A temporary change in behaviour and beliefs. 7 of 16 What was the purpose of Asch's line test? He wanted to see if people would conform on a task, even when the answer was clearly incorrect. 8 of 16 How many participants were involved in Asch's line test? 125 American male undergraduates. 9 of 16 In the experiment how many participants:confederates? Only one participant seated with 6-8 confederates; participant seated at the end, last person to answer. 10 of 16 On how many trials did the confederates all give the same wrong answer? 12/18 trials - critical trials. 11 of 16 Control Group Findings 0.7% of judgments made were incorrect; no pressure to conform. 12 of 16 Experimental Group Findings 37% of judgements made were incorrect. 13 of 16 How many participants gave the correct answer? Out of 125 participants, only 25% gave the correct answer. 14 of 16 How many participants conformed at least once? 75% 15 of 16 What type of conformity did Asch's exp show? Normative Social Influence; participants did not want to appear different and stand out from the crowd. 16 of 16
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