CONFORMITY

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  • CONFORMITY
    • TYPES
      • Compliance
      • Identification
        • Identify with the valued group that we want to become part of.                  -changes behaviour publicly but disagrees privately.
      • Internalisation
        • Person genuinely accepts groups norms in private as well as public  -permanent
    • VARIABLES
      • GROUP SIZE
        • conformity starts when there is two confeds and one real pp (13.6%) -with 3+ confeds (31.8%)
      • UNAMINITY
        • One dissenter- when one confed didn't go along with wrong answer/gave different answer= conformity dropped to 25%
      • TASK DIFFICULTY
        • Conformity increased as the line sizes became more similar to standard line= ISI
    • ZIMBARDO: Whether people conform to new social roles
      • Recruited 'emotionally stable' psychology students at Stanford Uni- voluntarily.                             -Randomly assigned roles                        -Prisoners arrested in homes.                                    -Took place in basement of Uni, Zimbardo warden.
        • Called off after 6days-
          • Deindividualisation- became so involved in norms of exp, lost sense of identity
            • Guards became brutal&demonstrated roles from movies to identify with role
              • Prisoners became distressed& depressed:                           -2 had nervous breakdowns                          -Rash, hunger strikes= Hole                       -3 released due to psychological distrubance
                • =POWER OF SITUATION  CAN INFLUENCE PEOPLES BEHAVIOUR
      • Showed how people conformed to social roles

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