Conformity--Types + Explanations
Types + Explanations + Evaluation
- Created by: lucymae567
- Created on: 14-01-19 19:07
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- Conformity--Types + Exp..
- Types
- Internalisation
- Person accepts group norms--private and public
- Change is more likely to be permanent and persist in absence of group members--actions internalised
- Identification
- Become part of a group that we value
- Publically change opinions even if we disagree with group
- Compliance
- 'Going along with others' in public but not privately
- Superficial change, opinion stops as soon as group pressure ceases
- Internalisation
- Explanations
- Informational Social Influence
- A desire to be right--cognitive process, go along to feel right
- Most likely in situations with ambiguity--decisions made quick look for expert in group
- Normative Social Influence
- Norms-- regulate behaviour of groups and individuals... Emotional rather than cognitive process
- Most likely in unfamiliar situations and with people you know
- Informational Social Influence
- Strengths
- ISI--Research support
- Lucas et al-- students give answers to easy + difficult maths problems
- More conformity to incorrect answers when problems difficult
- People conform in situations where they feel they don't know answer--look to others
- More conformity to incorrect answers when problems difficult
- Lucas et al-- students give answers to easy + difficult maths problems
- NSI--Research Support
- ASCH--asked participants to write down answers, conformity fell to 12.5%
- Supports the participants own reports that they conformed due to NSI
- ASCH--asked participants to write down answers, conformity fell to 12.5%
- ISI--Research support
- Weaknesses
- ISI--Individual Differences
- People who are more confident less influenced by 'right' view of majority--differences in response
- ASCH-- found students less conformist (28%) than other (37%)
- People who are more confident less influenced by 'right' view of majority--differences in response
- ISI and NSI oversimplified
- not always possible to know whether NSI or ISI is at work-- are they operating independently?
- NSI--Individual Differnces
- Naffiliators(greater need for social relationships) more likely to conform
- Desire to be liked underlies conformity for some people more than others
- ISI--Individual Differences
- Types
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