Conformity--Types + Explanations

Types + Explanations + Evaluation

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  • Conformity--Types + Exp..
    • Types
      • Internalisation
        • Person accepts group norms--private and public
        • Change is more likely to be permanent and persist in absence of group members--actions internalised
      • Identification
        • Become part of a group that we value
        • Publically change opinions even if we disagree with group
      • Compliance
        • 'Going along with others' in public but not privately
        • Superficial change, opinion stops as soon as group pressure ceases
    • Explanations
      • Informational Social Influence
        • A desire to be right--cognitive process, go along to feel right
        • Most likely in situations with ambiguity--decisions made quick look for expert in group
      • Normative Social Influence
        • Norms-- regulate behaviour of groups and individuals... Emotional rather than cognitive process
        • Most likely in unfamiliar situations and with people you know
    • Strengths
      • ISI--Research support
        • Lucas et al-- students give answers to easy + difficult maths problems
          • More conformity to incorrect answers when problems difficult
            • People conform in situations where they feel they don't know answer--look to others
      • NSI--Research Support
        • ASCH--asked participants to write down answers, conformity fell to 12.5%
          • Supports the participants own reports that they conformed due to NSI
    • Weaknesses
      • ISI--Individual Differences
        • People who are more confident less influenced by 'right' view of majority--differences in response
          • ASCH-- found students less conformist (28%) than other (37%)
      • ISI and NSI oversimplified
        • not always possible to know whether NSI or ISI is at work-- are they operating independently?
      • NSI--Individual Differnces
        • Naffiliators(greater need for social relationships) more likely to conform
        • Desire to be liked underlies conformity for some people more than others

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