social Influence

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  • Created by: anbit
  • Created on: 17-05-17 09:55
What is conformity?
when a person changes their behaviours attitudes and or values due to ‘real’ or ‘imagined’ group pressure
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Name three features of compliance.
Change public behaviour Don’t change private behaviour Short term
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Name a study that identifies compliance.
Asch's line study
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What is meant by identification?
Change public behaviour Change private behaviour Typically, short term, while in presence of group
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Name a study that suggests identification.
Zimbardo's prison study
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What is meant by internalisation?
Change public behaviour Change private behaviour Long term, semi-permanent change, continues without the presence of the group
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What are the two reasons for conformity?
Normative social influence and informational social influence
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What is meant by normative social influence and why is it done?
Corm to be accepted, despite privately disagreeing For reward Avoid ridicule and punishment
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What is meant by informational social influence and why is it done?
Gain knowledge and or be ‘right’ Avoid standing out To act appropriately
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What are the five factors that effect social influence?
Group size, reactance, exposure to dissent, physiological identity, unanimious group
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what is meant by exposure to dissent?
Seeing others resist majority view Other options are available
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why does group size effect social influence?
Seeing others resist majority view Other options are available
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why does reactance effect social influence?
Just don’t agree with it Harder to be swayed
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why does physiological identity effect social influence?
Less likely to conform if they share view with others in the group
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why does unanimous group effect social influence?
If a group is unanimous- harder to resist conformity More pressure
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What is obedience?
The result of social influence where somebody acts in response to direct order from an authority figure
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What is obedience?
The result of social influence where somebody acts in response to direct order from an authority figure
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Give examples of studies which show obedience
Milgrims- electric shock and Hofflings- nurses
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What are the three explanations of obedience?
Agentic theory, authoritarian figure, authoritarian personality
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explain the agentic shift
moving from autonomous to agentic Acting as an ‘agent’ for an authority figure Social hierarchy
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what is meant by autonomous state?
Independent and free Acts per own principles
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What is meant by agentic state?
when we act on behalf of another person Acting as an ‘agent’ for someone else Not responsible for actions
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What is meant by agentic state?
when we act on behalf of another person Acting as an ‘agent’ for someone else Not responsible for actions
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what are the binding factors in the agentic theory?
Keep someone in an agentic state Don’t want to be arrogant Don’t want anxiety
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what is meant by legitimate authority?
Obligated due to power Uniform Due to social agreements – police Charismatic leaders Trust and through upbringing
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why does legitimate authority cause obedience
fear of punishment, trust
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what is meant by an authoritarian personality?
Extreme respect authority and submissive Originates from childhood Contempt for ‘inferiors’ Hostility towards/ fears of parents is displayed onto those who are socially inferior Inflexible
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How is authoritarian personality measured
F scale by ADORNO
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what are the three reasons for resistance to social influence?
social support, locus of control, minority influence
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what is meant by social support?
Conformity- person that begins rebelling breaks agreement of the majority Obedience- resist pressure to obey if they find ally, act as role models on which individual can make their behaviour.
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what is meant by locus of control?
Internal: Control of lives Everything happens due to one’s actions More resistant to social influence- free choice External: Luck and fate Out of their control More likely to conform- passive attitude, taking less personal responsibility
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what is minority influence?
Motivates individual to resist established majority group norms due to persuasive minority group Process of conversion- majority scrutinise minority message and are eventually won over Involves believes being changed publicly and privately
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what are the behavioral qualities of minority influences?
Flexibility, commitment, consistency
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why is flexibility an important behavioral quality?
Can’t be rigid or dogmatic Accept counter argument and adapt further arguments towards that
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why is commitment important for minority influences?
Helps gain attention Augmentation principle: majority Shows certainty
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why is consistency important for minority influences?
Gains more interest Makes others rethink their own view Synchronic- all saying the same thing Diachronic- saying the same thing for some time
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what study supports minority influence?
MOSCOVICI- the blue green slides
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what is meant by the snowball effect?
Snowball Effect- the minority becomes majority
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what study supports minority influence?
MOSCOVICI- the blue green slides
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what is meant by the snowball effect?
Snowball Effect- the minority becomes majority
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what is meant by Social cryptomeria?
some people have no memory of the event leading to change
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Other cards in this set

Card 2

Front

Name three features of compliance.

Back

Change public behaviour Don’t change private behaviour Short term

Card 3

Front

Name a study that identifies compliance.

Back

Preview of the front of card 3

Card 4

Front

What is meant by identification?

Back

Preview of the front of card 4

Card 5

Front

Name a study that suggests identification.

Back

Preview of the front of card 5
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