Social Influence

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Conformity
Where a person changes their behaviour, attitudes or beliefs so that they are in line with the majority, because of pressure from the majority. Pressure can be real or imagined.
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Compliance
When individuals adjust their behaviour, views, attitudes and beliefs in public, so that they are in line with the majority. No change to private views, attitudes and beliefs and conformity only lasts while the group is present. Superficial and tempo
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Internalisation
When individuals adjust their behaviour, views, attitudes and beliefs so that they are in line with the majority. Individual examines their behaviour, beliefs and attitudes based on what others are saying and decide that the majority is correct. Lead
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Identification
When an individual accepts social influence because they want to be associated with another person or group. By adopting the group’s attitudes, beliefs and behaviours they feel more part of the group.
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Normative social influence
People have need to be liked and accepted by others and be part of a group. Therefore avoid any behaviour that makes others reject or ridicule us. Can lead us to copy behaviour of others in order to ‘fit in’. Research has shown that people like those
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Informational social influence
People have need to be confident their perceptions and beliefs are correct. Individuals may make objective tests against reality (e.g. check the facts) but if not possible will rely on opinions of others to check if they are correct then use this as
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Group size affecting conformity
One confederate (3%). Can resist influence of two people (13%) but three people are harder to resist (32%). However, little change to conformity when four confederates. Only has effect up to certain point, because conformity does not seem to increase
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Task difficullty affecting conformity
Asch made test lines similar in length. Level of conformity increased, possibly because informational social influence had an impact. When uncertain, look to others for confirmation. More difficult the task became greater the informational social inf
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Other cards in this set

Card 2

Front

When individuals adjust their behaviour, views, attitudes and beliefs in public, so that they are in line with the majority. No change to private views, attitudes and beliefs and conformity only lasts while the group is present. Superficial and tempo

Back

Compliance

Card 3

Front

When individuals adjust their behaviour, views, attitudes and beliefs so that they are in line with the majority. Individual examines their behaviour, beliefs and attitudes based on what others are saying and decide that the majority is correct. Lead

Back

Preview of the back of card 3

Card 4

Front

When an individual accepts social influence because they want to be associated with another person or group. By adopting the group’s attitudes, beliefs and behaviours they feel more part of the group.

Back

Preview of the back of card 4

Card 5

Front

People have need to be liked and accepted by others and be part of a group. Therefore avoid any behaviour that makes others reject or ridicule us. Can lead us to copy behaviour of others in order to ‘fit in’. Research has shown that people like those

Back

Preview of the back of card 5
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