SOCIAL INFLUENCE

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What are the types of Conformity?
Complience, Identification, Internalisation
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What are the explanations for SI?
Normative Social Influence, Informational Social Influence
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Name 1 research support for explanations of Conformity?
Lucas et el: Easy/hard maths questions changes conformity
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Describe Asch's participants?
123 American male undergraduates
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How many confederates and participants were there in each of Asch's trials?
6-8 confederates, 1 participant
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How often did PP's give the wrong answer? (ASCH)
36.8%
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Overall how many PP's did not conform on any trials? (ASCH)
25%
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How many PP's conformed at least once?
75%
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Why did PP's say they conformed?
Avoid social rejection, to be liked & accepted
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Give 3 evaluation points of Asch's study?
Artificial Task, Demand Characteristics, Child of its time
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What are Asch's variations?
Task difficulty, Unanimity, Group Size
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Where did Zimbardos experiment take place?
Mock prison in the basement of Stanford University
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What happened to the prisoners when they arrived (ZIMBARDO)
Arrested from their homes, searched, given a number and a uniform
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What were the guards given when they arrived? (ZIMBARDO)
Uniform, handcuffs, keys, mirrored sunglasses
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When did the study finish? (ZIMBARDO)
6 days (intended 14)
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Why were some prisoners released early? (ZIMBARDO)
Psychological Disturbance
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What was Zimbardo researching?
Conformity to social roles
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What were the ethical issues with Zimbardos study?
Right to withdraw, Protection from harm
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Give 4 evaluation points of Zimbaro's study
Ethical Issues, Artificial Situations, High Levels of Control, Researcher Bias
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What are the main points from Milgrams procedure?
Teacher was the only PP, shocks not real, shocks increased by 15V each time, shocked if they got the Q wrong, after 300V learner pretended to be unconscious
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What did 3 of the participants experience?
'Full-Blown Seizures'
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How many participants stopped below 300V?
0
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What % of PP's stopped at 300V?
12.5% = 5 PP'S
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What % of PP's continued to the maximum voltage of 450V?
65%
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What did Milgrams PP's show signs of?
Extreme tension ( sweating, trembling, stuttering, lip biting
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What type of person will people obey?
Somebody with authority
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What is Agentic State?
Somebody acts as an 'agent' for somebody else, not their own doing.
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What are the characteristics of Authoritarian Personality?
Aware of their own and other peoples social class, Rigid in their own beliefs, Score highly on F scale
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What are Milgrams variations and who conducted research support for them?
Proximity, Location, Uniform & Bickman et al
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What is Locus of Control?
People scored on their personality, internals and externals
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How many of Asch's trials were critical?
12 out of 18
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What are the 2 social-psychological factors of obedience?
Agents State, Legitimacy of Authority
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What are the dispositional explanations of obedience?
Authoritarian personality
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What os Synchronic Consistency?
When the minority say the same thing at the same time
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What is Diachronic Consistency?
When the minority say the same thing over a long period of time
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What 2 things can make people more resistant to social influence?
Locus of control, Social Support
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What did Moscovici et al (1969) research?
Minority influence
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What did they do?
6 people were asked to view a set of 36 blue-green slides and had to state the colour of the slide, 2 confederates consistently said the slides were green on 2/3 of trials. PP gave wrong answer and conformed to the minority
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What are the 3 processes of Minority Influence?
Consistency, Commitment & Flexibility
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What research did Martin et al conduct into Minority Influence?
Gave PP's a message supporting a particular viewpoint and measured their support. One group of PP's then heard a minority group agree with the view while another view heard from the majority. PP's exposed to conflicting view.
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What did Martin et al find?
PP's who heard the minority were less likely to change their opinion
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What are the 6 processes of social change?
Drawing Attention, Consistency, Deeper Processing, The Augmentation Principle, The Snowball Effect, Social Cryptomnesia
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Other cards in this set

Card 2

Front

What are the explanations for SI?

Back

Normative Social Influence, Informational Social Influence

Card 3

Front

Name 1 research support for explanations of Conformity?

Back

Preview of the front of card 3

Card 4

Front

Describe Asch's participants?

Back

Preview of the front of card 4

Card 5

Front

How many confederates and participants were there in each of Asch's trials?

Back

Preview of the front of card 5
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Comments

Drunq

This is excellent, fits the new specification perfectly.

Ibbyyyy

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