Setting marketing objectives

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Marketing
The anticipating and satisfying of customers' wants in a way that delights the consumer and also meets the needs of the organisation.
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Marketing Objectives
The goals of the marketing function in an organisation, these goals must be consistent with the goals of the organisation as a whole
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Sales value
Measures the financial worth of the items sold, e.g. £30 million of televisions.
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Sales volume
Measures the number of items sold or produced (such as the number of televisions sold)
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Market size
The volume of sales of a product (e.g. the number of computers sold) or the value of sales of a product (e.g. the total revenue from computer sales)
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Market growth
The percentage change in sales (volume or value) of a generic product or service, over a period of time, e.g. market growth of bicycles in general, rather than a specific make of bicycle)
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Sales growth
The percentage change in sales (volume or value) for a specific business or product over a period of time, e.g. sales growth of Brompton bicycles
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Market share
The percentage or proportion of the total sales of a product or service achieved by a firm or a specific brand of a product
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Brand
A name, sign, symbol, design or slogan linked to a particular product or service in order to differentiate it from its competitors
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Brand loyalty
A measure of the degree of attachment that a consumer has for a particular brand of a product. High brand loyalty for one product will reduce the likelihood of a consumer switching to another brand
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Market positioning
Concerned with a companies decision to appeal to particular market segments or to try to attract new market segments.
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Card 2

Front

The goals of the marketing function in an organisation, these goals must be consistent with the goals of the organisation as a whole

Back

Marketing Objectives

Card 3

Front

Measures the financial worth of the items sold, e.g. £30 million of televisions.

Back

Preview of the back of card 3

Card 4

Front

Measures the number of items sold or produced (such as the number of televisions sold)

Back

Preview of the back of card 4

Card 5

Front

The volume of sales of a product (e.g. the number of computers sold) or the value of sales of a product (e.g. the total revenue from computer sales)

Back

Preview of the back of card 5
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