Marketing Objectives - 3.3.1

Marketing: The anticipating and satisfying of customers needs and wants in a way that delights the customer and meets the needs of the organisation.

Marketing Objectives - The goals of the marketing function in an organisation

Sales Volume - The number of items sold or produced

Sales Value - The financial worth of the items sold

Market Size - The volume of sales of a product or the value of sales of a product

Market Growth - The percentage change in sales of a generic product or service over a period of time. e.g. market growth of bikes in general rather than a specific make of bike

Market size in year - Market size in previous year    X 100 = market growth %

              Market size in previous year

Sales Growth - The percentage change in sales for a specific business or product over a period of time

Sales in that year - Sales in previous year   X 100 = sales growth %

                 Sales in previous year

Market Share - The percentage of the total sales of a…