Semiotics - Media Forms 0.0 / 5 ? Media StudiesSemioticsASAQA Created by: hanrobothamCreated on: 29-12-16 14:19 What is the signifier? The physical object - the denotation. 1 of 9 What is the signified? The mental concept or meaning the signifier conveys - the conotation. 2 of 9 What is an iconic sign? A sign that looks like what it represents 3 of 9 What is the indexical sign? A sign that points to what it represents - eiffel tower > paris 4 of 9 What is the symbolic sign? When a sign is chosen at random to represent something of association - tick > nike 5 of 9 What is a paradigm? Choices and elements of a group of signs representing the same category of ideas. Used in construction of a media text. 6 of 9 What is a syntagm? The completed text eg magazine 7 of 9 What is a metonym? Representational image used to stand for a whole. 8 of 9 Name three people who developed the study of semiology. Saussure, Pierce and Barthes 9 of 9
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