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  • Created by: alex246
  • Created on: 21-09-15 16:30
what makes a successful entrepreneur?
confident believes in the product has done market research
1 of 15
what is secondary data?
its when they use previosly used info
2 of 15
Name 3 forms of secondy data?
Internet Newspaper magazine
3 of 15
give one advantage and disadvantage of secondry data
old and it saves time
4 of 15
what is primary data?
info that you collect yourself
5 of 15
name 3 forms of primary data
questionaire interview focus group
6 of 15
give one advantage and disadvantage of primary data
new relivent data and it could be biased
7 of 15
define Qualitative data
opinions,attitudes and beliefs
8 of 15
define quantitive data
data, charts, fractions,graphs and data you can statiscally measure
9 of 15
what is market segmentation?
when you seperate the market up into segments (age,gender)
10 of 15
Give 1 limitation of market segmentation
you cant do it with everything
11 of 15
give 3 reasons why a business would want to segment the market?
to find out where abouts there product is on the market
12 of 15
what is market mapping
where you chart differnt products on a map
13 of 15
give one advantage of market mapping
easy to understand
14 of 15
give 1 disadvantage of market mapping
not accurate or specific
15 of 15

Other cards in this set

Card 2

Front

what is secondary data?

Back

its when they use previosly used info

Card 3

Front

Name 3 forms of secondy data?

Back

Preview of the front of card 3

Card 4

Front

give one advantage and disadvantage of secondry data

Back

Preview of the front of card 4

Card 5

Front

what is primary data?

Back

Preview of the front of card 5
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