Research methods

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  • Created by: GemmaL
  • Created on: 03-04-14 11:22
Validity
The extent to which the findings are a true picture of the social reality of those
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Reliability
Whether the method produces similar results that can be repeated under the same conditions by the same or another researcher.
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Representativeness
Whether the sample mirrors the characteristics of the target population e.g. age, gender etc.
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Generalisability
Whether the findings can be applied to the target population e.g. is the sample true for the whole population.
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Target population
The particular group/ people that is the interest, however this group is usually to large so a sample is drawn from this instead.
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Quantitative methods
Generates numerical/ statistical data that can identify cause and effect as well as patterns and trends.
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Qualitative methods
Written data that is usually a personal account which explores thoughts, feelings and experiences in depth.
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Rapport
A trusting and friendly relationship that develops between the researcher and participant(s).
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Verstehen
When a researcher gains an empathic understanding of participants and are able to see the world through their eyes.
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Mixed methods
Use of more than one method of data collection; it can be either quantitative or qualitative and can also be a mixture of both.
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Primary data
Data that has been collected by the researcher for their own research purposes.
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Secondary data
Information collected by someone else that can then be used by another sociologist in their research.
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Objectivity
Ensuring that researchers own views/ beliefs don't influence the research process in order to keep it free from bias.
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Sample frame
A sample frame is a list of members in the target populations from which a sample can be selected e.g. electoral register, postcode address file.
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Pilot study
A test run of a study in order to check for any potential problems that may arise.
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Ethical issues
British Sociological Association (BSA) sets out the guidelines that should be adhered to... CAPRI.
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Case studies
Detailed in depth studies of a group, individual, organisation or event.
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Researcher effect
When people know they are being researched and then due to this may alter their behaviour, answers etc.
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Reflexivity
The willingness of the researcher to consider and reflect upon the extent to which their own values may be affecting the research.
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Content analysis
Mainly used to analyse the mass media and historical documents; it is secondary data that is used to produce primary data.
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Other cards in this set

Card 2

Front

Whether the method produces similar results that can be repeated under the same conditions by the same or another researcher.

Back

Reliability

Card 3

Front

Whether the sample mirrors the characteristics of the target population e.g. age, gender etc.

Back

Preview of the back of card 3

Card 4

Front

Whether the findings can be applied to the target population e.g. is the sample true for the whole population.

Back

Preview of the back of card 4

Card 5

Front

The particular group/ people that is the interest, however this group is usually to large so a sample is drawn from this instead.

Back

Preview of the back of card 5
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