Group interviews/Focus groups

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  • Created by: Sophie
  • Created on: 01-06-13 16:57

Group interviews/Focus groups

Advantages

  • Groups empower people
  • In-depth information
  • Participants can reflect and rethink that they say
  • More people can be involved
  • Members of the group can bounce off each others ideas

Disadvantages

  • Difficult to record
  • Dominant participants may take over
  • Interviewer effects can take place
  • Participants may say what they think the others may agree with

Evaluation

Interpretivists would like this method of research

Comments

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