What type of data do questionnaires usually produce?
Quantitative data
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What is acquiescence bias?
Answering each question in a similar way e.g answering 'yes' most often.
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What social pressure effects the reliability of an interview?
Social desirability.
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What is a strength of qualitative data?
It is more insightful and detailed.
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What is a weakness of qualitative data?
It takes a long time to collect and analyse. Also it is difficult to compare qualitative data.
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What are the advantages to using quantitative data?
Easily repeatable, easy to collect and easier to analyse/compare.
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What are the weaknesses of using quantitative data?
Some of the set answers don't apply to anyone, people may not have been honest in their answers and there is no insight into real opinions/feelings around the topic.
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What is inter-interviewer reliability?
When there's two or more interviewers and if they get the same results then it shows reliability.
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What is interviewer bias?
The results of the interview usually depend on how the interview is delivered. The portrayal of the interview may vary between interviewers making it less reliable.
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What are people more likely to conform to in an interview situation?
Demand characteristics.
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What type of data do interviews usually produce?
Qualitative data
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What are structured interviews?
Set questions- like a verbal questionnaire.
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What are un-structured interviews?
No set questions.
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What is an advantage to using interviews rather than questionnaires?
The interviewer can explain questions or ask follow up questions.
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Other cards in this set
Card 2
Front
What is acquiescence bias?
Back
Answering each question in a similar way e.g answering 'yes' most often.
Card 3
Front
What social pressure effects the reliability of an interview?
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