Research methods

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  • Created by: Georgina
  • Created on: 14-04-14 13:37
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  • self-reports
    • Questionnaires
      • closed questions
      • open ended questions
      • leading questions
      • use short questions
      • no. of questions to a minimum
      • Simple
      • quick and cheap
      • less opportunity for researcher to influence information
      • poor wording
      • poorly designed questionnaires produce poor quality data
      • response rates 30% or less complete questionaire
    • Interviews
      • structured
      • unstructured
      • semi-structured
      • Flexible
      • Tackle sensitive topics
      • -interpreting data
      • time and effort involved
      • interpersonal variables
      • Social desirability bias
      • demand characteristics

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