Research methods
- Created by: Georgina
- Created on: 14-04-14 13:37
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- self-reports
- Questionnaires
- closed questions
- open ended questions
- leading questions
- use short questions
- no. of questions to a minimum
- Simple
- quick and cheap
- less opportunity for researcher to influence information
- poor wording
- poorly designed questionnaires produce poor quality data
- response rates 30% or less complete questionaire
- Interviews
- structured
- unstructured
- semi-structured
- Flexible
- Tackle sensitive topics
- -interpreting data
- time and effort involved
- interpersonal variables
- Social desirability bias
- demand characteristics
- Questionnaires
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