is knowledge based purely on the opinions of the individual, reflecting their values and biases, their point of view
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Objective Knowledge
is knowledge which is free of the biases, opinions and values of the researcher, it reflects what is really ‘out there’ in the social world.
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Quantitative Data
refers to information that appears in numerical form, or in the form of statistics.
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Qualitative Data
refers to information that appears in written, visual or audio form, such as transcripts of interviews, newspapers and web sites.
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Primary Data
is data that has been collected by previous researchers or organisations such as the government. Quantitative sources of secondary data include official government statistics and qualitative sources are very numerous including government reports.
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Secondary Data
is data collected first hand by the researcher herself. If a sociologist is conducting her own unique sociological research, she will normally have specific research questions she wants answered and thus tailor her research methods to get the data/
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Card 2
Front
Objective Knowledge
Back
is knowledge which is free of the biases, opinions and values of the researcher, it reflects what is really ‘out there’ in the social world.
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