Reading week flashcards 0.0 / 5 ? Media StudiesMedia term oneA2/A-levelAQA Created by: Sam StimsonCreated on: 24-10-22 13:09 What is a conglomerate? where a business owns other businesses 1 of 13 What does BARB stand for? Broadcasters' Audience Research Board 2 of 13 What do BARB do? Audience data for Tv 3 of 13 What do Rajar do? Audience data for Radio 4 of 13 What do PamCo do? Audience data for Print 5 of 13 What is Primary Research? Research carried out by the company itself or by someone hired by the company 6 of 13 What is Secondary Research? Research carried out by looking up previously collected data by another company 7 of 13 What is Horizontal integration? Where a company buys another company in the same stage of the production process eg. Disney buying Pixar 8 of 13 What is Vertical integration? Where a company buys another company in a different stage of the production process eg. Disney buying a construction company 9 of 13 What is Above The Line advertising? Advertising that is obviously advertising and in your face eg. a trailer 10 of 13 What is Below The Line advertising? More niche and targeted advertising (less obvious) eg. retweeting 11 of 13 What is Viral Advertising? Where sharing and the power of the internet is used to quickly spread the word 12 of 13 What is technological convergence? This is when two different technologies integrate together such as using the same Netflix account on your tv and phone 13 of 13
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