Media flashcards AS/ A2 0.0 / 5 ? Media StudiesAS AND A2A2/A-levelAQA Created by: 1998joCreated on: 22-05-17 12:08 who came up with the assumed other? Edward Said 1 of 40 In Gramscis view what does the media reinforce? the ideological message of those in power 2 of 40 what was Mulveys 3 points on feminism? 1- men control the narative 2) women are passive object of the male gaze 3) plasure in viewing comes from voylurism 3 of 40 where is the money in vertical intergration? Dispatch 4 of 40 3 passice audeicne theories? copy cat/ cultivation/ 2 step flow 5 of 40 what is a hormage? plays respect to orginal 6 of 40 what is a pastich? bland uncritical copy. 7 of 40 what is a parody? copying but making a political point. 8 of 40 what is a tillting shot ? moving up and down in a fixed position 9 of 40 3 trypes of music video? illastration/ amplification and disjuncture 10 of 40 who said text has not meaning, and only has meaning when the audicne brings on? Bathes 11 of 40 who said gender is not a result of nature but socially constructed? Butler -1999 12 of 40 how does the media dehumanise the assumed other? makes them villains 13 of 40 who came up with the euphoria of unhappiness? Frankfurt school of thought- 1950`s 14 of 40 what is orientalsim and who came up with it? Said- the east and oriented provoke fear and fascination within western culture. 15 of 40 who came up with Parody, hormage and pastiche? Jamesons 16 of 40 what is mediation? everytime we encounter a text we are not seeing reality but someones version of it. 17 of 40 what does mediated society mean? see the world through media 18 of 40 three things to think of when looking at mediation? selection/ organisation and focusing 19 of 40 what is the main idea os start theory? celebrities= not real but socially constructed to make profit. 20 of 40 what does queer theory suggest sexuality is? fluid 21 of 40 what does key lighting do? creates dought/ misterious 22 of 40 what does back lighting create? a sillhouette 23 of 40 what was the first music video? Queen -Bohemian Rhapsody 24 of 40 who came up with the 8 spheres of action? Propp 25 of 40 explain the 2 step flow stimulist/ opinuion leader/ response 26 of 40 when was youtube lauched? 2005 27 of 40 what does Voyerurism mean? our natural urge to look at something we shouldnt/ socially uneacceptable. 28 of 40 who came up with the 3 different types of music video? Goodwin 29 of 40 what did Levi Strauss argue? we make sense of the world through binary opposition 30 of 40 what happened in 1964 that changed the way bands approched branding themselves? A hard days night film came out. 31 of 40 who came up with reception theory? Stuart Hall 32 of 40 who came up with the hyper-real? Baudrillard 33 of 40 what is the hyper real? the reality of media texts are more realistic than reality itself. so the text becomes our reality. 34 of 40 what is dominat ideology? dominat norms and values we know as normal. 35 of 40 who came up with start theory? Richard Dyer 1980 36 of 40 what is unquestionable hegemony? dont know there is a question to question. 37 of 40 what is the paradox of the star?- star theory has to be ordinary and exterordinary- so they are relatibal and we can look up to them. 38 of 40 Who wrote Gender Trobles? Butler 1999 39 of 40 what did Althusser come up with? Ideolgical/ repressive state apperatus 40 of 40
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