flashcards

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fandom theory
how media makes audiences feel more involved
1 of 15
globalisation
the world is becoming interconnected via trade and cultural exchange
2 of 15
the medium is the message
the medium in which product are consumed is as important as the product itself
3 of 15
global village theory
the boundaries between countries are becoming less significant through social media
4 of 15
cultural imperialism
smaller countries are loosing their culture as they are being forced to copy the ways of more powerful countries
5 of 15
web 1.0
the first incarnation of the internet
6 of 15
web 2.0
the web we currently experiencing slowly transitioning into... web 3.0!
7 of 15
web 3.0
the use of ai to predict behaviour such as online shopping adverts
8 of 15
prosumer
a consumer who is affiliated with the production
9 of 15
consumer
someone who consumes the product
10 of 15
UGC
when consumers contribute to a product
11 of 15
microblogging
short posts designed for quick and direct audience interaction (twitter)
12 of 15
crowdfunding
when a product is funded by consumer donations
13 of 15
crowdsourcing
getting external support to find solutions to niche problems
14 of 15
citizen journalism
when the general public provide content for mainstream media about news
15 of 15

Other cards in this set

Card 2

Front

globalisation

Back

the world is becoming interconnected via trade and cultural exchange

Card 3

Front

the medium is the message

Back

Preview of the front of card 3

Card 4

Front

global village theory

Back

Preview of the front of card 4

Card 5

Front

cultural imperialism

Back

Preview of the front of card 5
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