tendency to change what we do, think or say in response to real or imaginary pressure from the majority goup
1 of 20
what is normative social influence?
desire to be liked- conforming to the group so we are not left out
2 of 20
what is informational social influence?
the desire to be right- we dont want to appear stupid so we look to others on advice of how to act
3 of 20
what were the two types of confromity Kelman created?
compliance and internalisation
4 of 20
what is compliance?
the shallowest level of confromity- conforms publicly but privately disagrees
5 of 20
what is internalisation?
person conforms publicly and privately because they have internalised and accepted the views of the majority
6 of 20
what was the process of Sherif's study (1935)
lab experiment of th autokinetic effect small spot of light was projected onto a screen and appears to move even though its not. when asked individually pp's estimated movements were considerably different from 20-80cm.
7 of 20
what were the findings of sherifs study?
pp's were split into groups of three two estimates were similar other was way off. he found the group converged to a common estimate the pp who estimated way off conformed to group
he believed that there was no specific answer so we cannot determine if they really conformed
11 of 20
what did Asch do?
lab experiment pps took part in line judgement task. pp put in room with 7 confeds. each person in room had to state which comparison line was most like the target line the real pp aloways answered last confeds always gave the wrong answer. 16 trials
12 of 20
what were the results of Asch's study?
32% of pps conformed to incorrect majority 75% confromed on at least one trial
13 of 20
advantage and disadvantage of Asch's stiudy?
advantage- reliable, people will still conform now disadvantage-not generalisable, 100 middle class american males so its ethnocentric
14 of 20
what were the variations of Asches original procedure?
size of group, non conforming role model, difficulty of task, giving answers in private
15 of 20
supporting studyt of Asch?
furman and duke (1988) found music majors did not change their views but non music majors were significantly effected by the preferances of the confederates
16 of 20
what was the study by zimbardo?
pps volunteered to take part in study randomly allocated into two groups prisoners and prison guards to spend two weeks in cells prisoners were arrested at home and given prisoner number guards given uniform including sticks and mirrored sunglasses.
17 of 20
what were the results of zimbardos study?
called off ater six days instead of 14 guards had became two brutal, two prisoners had nervous breakdowns, 1 had nerous rash, 1 went on hunger strike
18 of 20
what were the conclusions of zimbardos study?
pp's conformed to social roles, how they though they should behave
19 of 20
advantage and disadvantage of zimbardos study?
advantage- extremelu high in ecological validity disadvanatage- extremely unethical
20 of 20
Other cards in this set
Card 2
Front
what is normative social influence?
Back
desire to be liked- conforming to the group so we are not left out
Card 3
Front
what is informational social influence?
Back
Card 4
Front
what were the two types of confromity Kelman created?
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