Psychology
- Created by: Ellarosenwyn
- Created on: 20-04-15 17:16
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- Social Psychology
- Conformity
- Types
- Compliance - going along with the majority to fit in.
- Internalisation - changing your belief to the majorities.
- Studies.
- Asch's line study (1951) - conformity on an unambiguous task - normative social influence.
- Sherif's conformity and the autokinetic effect (1935) - effects of informational influence.
- Zimbardo's prison experiment (1973) - conformity to assigned roles
- Moscovici (1969) - minority influence - minorities can influence the majorities.
- Supported by civil rights movement in USA, the suffragettes and the gay rights movement.
- Factors that affect conformity
- Group size - smaller majorities are easier to resist than bigger ones.
- Social support - if someone else agrees with you, its easier to resist conformity.
- Confidence - more confident people are less likely to conform/resist group pressure.
- Gender - studies show women prefer harmony in groups so may be more likely to conform than men, who want to be independent.
- Personality
- Internal locus of control - what happens in your life results from your own actions. - more likely to exhibit independent behaviour.
- External locus of control - events are caused by external factors e.g luck. - more likely to conform.
- Types
- Obedience to Authority
- Studies
- Milgram (1963) - electric shock experiment
- Hofling et al (1966) - obedience in nurses
- Studies
- Individual differences.
- Conformity
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