SOCIAL PSYCHOLOGY - WHY DO PEOPLE CONFORM

EXPLAINING MAJORITY INFLUENCE

WHAT IS THE DUAL-PROCESS DEPENDENCY MODEL?

WHAT IS NORMATIVE SOCIAL INFLUENCE?

WHAT IS INFORMATIOAL SOCIAL INFLUENCE?

WHAT STUDY SUPPORTS ISI?

WHAT IS REFERNT INFORMATIONL INFLUENCE?

WHAT DOES CONFORMING TO SOCIAL ROLES AND EXPECTATIONS THEORY SUGGEST?

Conformity can be explained in terms of informational social influence and normative social influence

Person conforms because of need to accepted and belong to group - personally and privately disagree but conform on surface - Compliance - this conformity was seen in Aschs experiment

drive for conformity is the need to be right so as not to stand out, look to others

Sherif's study - participants estimated the distance non moving light had appeared to move, changed estimates when placed in a group - group norm emerged

Pressure to conform with norms set by group because we have defined ourselves as a member of that group

Internlise what is expected of us when we take on certain roles and conform to those expectations - e.g. Zimbardo's prison study

EXPLAINING MINORITY INFLUENCE

CLARK ARGUED MINORITY INFLUENCE CAN BE EXERTED IN WHICH 2 WAYS?

WHAT DOES THE SELF-CATEGORISATION THEORY SUGGEST?

WHAT DOES THE SOCIAL IMPACT THEORY SUGGEST?

THE FIRST FACTOR OF SIT IS STRENGTH, WHAT DOES THIS MEAN?

WHAT DOES THE 2ND FACTOR STATUS AND KNOWLEDGE MEAN?

WHAT IS MEANT BY THE 3RD FACTOR IMMEDIACY?

1. By providing persuasive argument   2. By showing defecting behaviour

Minority ideas are unlikely to be taken up if they are seen as originating form an 'out group', if minority view stems form an 'in group' it's more likely to be taken up

all social influence, whether minority or majority influence is dependant on 3 factors

Describes the number of people present and the consistency in which the message is expressed

the higher the person status and expertise the greater the influence

the closer the person is both physically and emotionally, the greater their effect