The chance that consumers will look to alternative products
Threat of Substitutes
3 of 7
How easy it is to be able to enter a given market
Barriers to Entry
4 of 7
How easy it is for businesses to drive down their prices
Buyer Power
5 of 7
The intensity of competition within the market and how much of it there is
Rivalry
6 of 7
They analyse the state of the market and help managers of existing businesses to figure out the best strategies to gain a competitive advantage (decision making tool).
Porters 5 Forces
7 of 7
Other cards in this set
Card 2
Front
How easy it is for suppliers to drive prices up
Back
Supplier Power
Card 3
Front
The chance that consumers will look to alternative products
Back
Card 4
Front
How easy it is to be able to enter a given market
Back
Card 5
Front
How easy it is for businesses to drive down their prices
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