allows business to assess its strengths and weaknesses in ralation to its competition
7 of 15
what is an external audit
looks at the opportunities open to the business and the threats it faces in its external enviroment
8 of 15
what is porters 5 forces
a business is not simply at mercy of the market but can mange competion depending upon the level of 5 forces / allows businesses to access how able they are to manage their competionon
9 of 15
what are porters 5 forces
1) bargaining power of suppliers 2) bargaining power of buyers 3) threat of new entrants 4) threat of subsitute products 5) intensity of rivalry within the industry
10 of 15
what is qualitive forcasting
using views and opinions (questionnaires) / brainstorming- individuals discuss ideas
11 of 15
what are methods of qualitiative forecasting
customers expectations, staff veiws of market trends , use opinions of business experts
12 of 15
what is time series analysis
e
13 of 15
what is the ansoff matrix
.
14 of 15
what is market pentration
more of the same product to the smae market
15 of 15
Other cards in this set
Card 2
Front
what is a business goal
Back
provide framework for satisfying objective making decision and measuring performance
Comments
No comments have yet been made