Other questions in this quiz

2. The Christmas Card Study (Kunz and Woolcott, 1976) demonstrates which type of reciprocation?

  • Repayment
  • Concession
  • Foot-in-the-door
  • Door-in-the-face

3. Which theory explains why we are more likely to follow through with a commitment made publicly?

  • Self-presentation theory
  • Self-perception theory
  • Cognitive dissonance theory
  • Cognitive presentation theory

4. People preferring to comply with individual that they like is which principle of persuasion?

  • Liking
  • Scarcity
  • Commitment and consistency
  • Authority

5. Laugh tracks, full tip jars, customer testimonials, sale stats and long lines at nightclubs are all examples of which persuasion principle in action?

  • Reciprocity
  • Social Proof
  • Commitment and Consistency
  • Scarcity

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