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6. Hidden costs being revealed after a commitment has been made refers to which technique?

  • Lowballing
  • Thats not all
  • Foot-in-the-door
  • Door-in-the-face

7. What is the Halo effect?

  • One outstanding trait that influences the total judgement of people
  • Things that are scarce are more valuable
  • The first impression of a person being the most salient
  • One bad trait that influences the total judgement of people

8. What is psychological reactance?

  • Increased desire for something when our freedom to have it is taken away
  • Decreased desire for something when our freedom to have it is taken away
  • Increased desire for something when our freedom to have it is increased
  • Decreased desire for something when our freedom to have it is increased

9. The process by which a person's attitude or behaviours are influenced by communications from others without duress is known as what?

  • Persuasion
  • Repayment
  • Concession
  • Acceptance

10. Which of these is not a factor influencing liking?

  • Physical attractiveness
  • Similarity
  • Intimacy
  • Mere exposure

11. People determining the correct action/behaviour/belief by finding out what others think it is refers to which principle of persuasion?

  • Scarcity
  • Social proof
  • Commitment and Consistency
  • Liking

12. What are the two types of reciprocity?

  • Authority and liking
  • Repayment and concession
  • Self-esteem and control
  • Commitment and Consistency

13. Which of these techniques involves starting with a larger request, knowing it will denied then making a smaller request that people feel obliged to agree to?

  • Door-in-the-face
  • Lowballing
  • Foot-in-the-door
  • Thats not all

14. People preferring to comply with individual that they like is which principle of persuasion?

  • Authority
  • Scarcity
  • Liking
  • Commitment and consistency

15. What is the reciprocity norm?

  • People prefer to comply with individuals that they like
  • The expectation that others will help, not hurt, those that have helped them and vice versa
  • people determine what the correct attitude/behaviour/belief is by finding out what others think it is
  • People are more likely to comply with requests when the requester is in a position of power

16. Free samples, test drives, listening to sales pitches and entering a store in response to an ad are all examples of which technique in action?

  • Thats not all
  • Door-in-the-face
  • Foot-in-the-door
  • Lowballing

17. Where is social proof most likely to work?

  • Well known situations
  • With people we care about
  • Uncertain situations
  • With people who are different to us

18. What principle suggests that people are more likely to agree to a large request after agreeing to a smaller one?

  • That's not all
  • Lowballing
  • Foot-in-the-door
  • Door-in-the-face

19. Which of these factors influences scarcity?

  • Authority
  • Competition
  • Attractiveness
  • Price

20. Which theory explains why we are more likely to follow through with a commitment made publicly?

  • Cognitive presentation theory
  • Self-perception theory
  • Self-presentation theory
  • Cognitive dissonance theory