What happens in stage 5 of Todorov's narrative theory?
A return or restoration of a new equilibrium
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What is above the line advertising?
Where mass media is used to promote brands and reach out to target customers
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What is technological convergence?
The coming together of information and communication technologies in order to create new ways of producing and distributing products and services to a media audience
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What is synergy?
The increased efficiency and profit that occurs as a result of vertical and horizontal promotion
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What is traditional advertising?
Method of advertising that have been used by media producers to promote products for many years before the digital age
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What is cross media ownership?
This is when a media institution owns two or more companies that specialize in different media sectors
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What does BARB stand for?
Broadcasters Audience Research Board
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What is cross media?
A conglomerate that produces more than one type of media
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What is web 2.0 technologies?
Where web pages and technologies are interactive and collaborative
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What is verisimilitude?
How real the world of the story or narrative of a fictional media product appears to the audience
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What is a diegetic world?
The fictional world (time and place) of the narrative
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What is denotation?
The literal meaning of a code, sign or generic convention of a media text or product
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What is connotation?
The suggested, possible meanings of any given denotation
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What is a main stream audience?
An audience that consumes a product that appeals to a wide range of age groups and cultures.
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What happens in stage 5 of Todorov's narrative theory?
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