WJECA2MediaStudiesMS4CAMSFCTheories Quiz on theories could use in MS4 exam 4.5 / 5 based on 2 ratings ? Media StudiesA2/A-levelAll boards Created by: Robyn SmithCreated on: 21-05-12 11:39 What is Hall's dominant reading The reading that the producer intended 1 of 10 What did Hall call a reading where the audience disagree with the dominant reading and have their own alternative reading? Oppositional 2 of 10 What 's Neale's genre theory called Repetition and difference 3 of 10 What pleasures did Janet Murray argue games offer audiences? Rehearsals for life, agency, immersion 4 of 10 What did Baudrillard call the media's version of reality, that games often create for audiences? Hyperreality 5 of 10 What did Gerbner argue in his Cultivation theory? Media texts have a gradual effect on audiences over a long period of time and effect attitutes and values 6 of 10 What are Gramsci's hegemonic values the values that are in the interests of those in power 7 of 10 What is typical of a postmodern text blurs the boundaries of genre 8 of 10 Why did Morley argue audience's get different readings of the same text? because of their social position 9 of 10 What is intertextuality? when one text refers to another creating a new layer of meaning 10 of 10
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