Media terms

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Audience
The recipients of a media text, or the people who are intended to read or watch or play or listen to it. A great deal of media studies work is concerned with the effects a text may have on an audience.
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CGI
Computer Generated Imagery. Refers to the (usually) 3-D effects that enhance all kinds of still and moving images, from text effects, to digital snow or fire, to the generation of entire landscapes.
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Connotation
Way in which meaning is created — Connote = meaning by association, the deeper meaning (e.g. red connotes anger, passion, love, danger)
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Convention
The widely recognised way of doing something - this has to do with content, style and form eg the conventions of music video they are the same length as the song (somewhere around 4 minutes, say) they present the band, who look as though they are si
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Convergence
The way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography, moving pictures (the kinetoscope, zoetrope etc), and sound. The iPad represents the convergence of
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Denotation
Way in which meaning is created — Denote = literal or surface meaning e.g. red is the colour of a flower
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Genre
A way of categorising a media text according to its form, style and content. This categorisation is useful for producers (who can utilise a genre's conventions) and audiences (who can utilise their expectations of the genre) alike
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Ideology
This is a complex concept - in its basic form it is a set of ideas or beliefs which are held to be acceptable by the creators of a media text. For example, a text might be described as having a feminist ideology, meaning it promotes the idea that wom
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USP
Unique Selling Point or Proposition. The attribute of a text or product that is highlighted as being new or unique in the marketing process, something that sets it apart from its competitors
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UGT - knowledge
finding out about relevant events and conditions in immediate surroundings, society and the world seeking advice on practical matters or opinion and decision choices satisfying curiosity and general interest learning; self-education gaining a sense
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UGT - personal
finding reinforcement for personal values finding models of behaviour identifying with valued other (in the media) gaining insight into one's self
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UGT - social
gaining insight into circumstances of others; social empathy identifying with others and gaining a sense of belonging finding a basis for conversation and social interaction having a substitute for real-life companionship helping to carry out social
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UGT - entertainment
escaping, or being diverted, from problems relaxing getting intrinsic cultural or aesthetic enjoyment filling time emotional release sexual arousal
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Card 2

Front

Computer Generated Imagery. Refers to the (usually) 3-D effects that enhance all kinds of still and moving images, from text effects, to digital snow or fire, to the generation of entire landscapes.

Back

CGI

Card 3

Front

Way in which meaning is created — Connote = meaning by association, the deeper meaning (e.g. red connotes anger, passion, love, danger)

Back

Preview of the back of card 3

Card 4

Front

The widely recognised way of doing something - this has to do with content, style and form eg the conventions of music video they are the same length as the song (somewhere around 4 minutes, say) they present the band, who look as though they are si

Back

Preview of the back of card 4

Card 5

Front

The way in which technologies and institutions come together in order to create something new. Cinema is the result of the convergence of photography, moving pictures (the kinetoscope, zoetrope etc), and sound. The iPad represents the convergence of

Back

Preview of the back of card 5
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