Unit 1: Digital Media Sectors & Audiences (B.4 Revision)

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  • Created by: BH160300
  • Created on: 04-04-17 12:08
What are the six audience profiles that are being used in Media?
The six audience profiles are: Consumer, reader, gamer, surfer, listener and viewer.
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What is the term for the following: Gender, age, soci-economic, background, race, occuption and profiling?
The term is: Demographics
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What is the purpose of audience profiling?
The purpose of audience profiling are to ensure that the product is successful through correct targeting/advertising. This is where many people would know what to include.
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Why do you think the producer can predict on demographic?
The producer can predict the audience demographics, enabling him or her to attract contributes and interested in reading this audience.
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Having demographics can give benefit to the producer, which is because?
It enables him/her to make money and the producer can tailor the mode of address and/or language used in the show to reflect that of existing product preferences of the audience.
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Other cards in this set

Card 2

Front

What is the term for the following: Gender, age, soci-economic, background, race, occuption and profiling?

Back

The term is: Demographics

Card 3

Front

What is the purpose of audience profiling?

Back

Preview of the front of card 3

Card 4

Front

Why do you think the producer can predict on demographic?

Back

Preview of the front of card 4

Card 5

Front

Having demographics can give benefit to the producer, which is because?

Back

Preview of the front of card 5

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