Media - SS2 - Media & Persuasion - Elaboration Likelihood Model 0.0 / 5 ? PsychologyMedia psychologyA2/A-levelAQA Created by: melissaellis96Created on: 06-06-14 13:44 Which 3 psychologists support the elaboration likelihood model? Haugvedt et al, Vidrine et al and Chaiken 1 of 11 In Haugvedt et al's study, who did researchers compare? Individuals with a high NC and low NC 2 of 11 What were ppl with a high NC more influenced by? Central route communications 3 of 11 What were their attitudes based on? High NC = evaluation of product attributes, low NC = simple peripheral cues 4 of 11 How many students did Vidrine et al measure NC in? 277 5 of 11 What did they have to do? Evaluate a fact or emotion based leaflet on smoking risks 6 of 11 What was found for those with a high NC? The fact based message produced the greatest increase in risk perception & opposite found for low NC 7 of 11 What did Chaiken find about attitude retention? Ppts were more likely to retain a new attitude if acquired by the central route 8 of 11 What does the model acknowledge that H-Y doesn't? Individual differences - some have high NC and some low NC - all process communications differently 9 of 11 What PAs are there? Media companies know we are all persuaded differently = apply to advertisments to increase persuasion 10 of 11 What does H-Y do better? Explains the process of persuasion - explains factors involved, but EL only tells us about 2 routes involved 11 of 11
Discuss the relationship between persuasion and attitude change- Elaboration Likelihood Model 0.0 / 5
PERSUASION, ATTITUDE AND CHANGE (Hovland-Yale model & Elaboration liklihood model) 3.5 / 5 based on 2 ratings
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