Pages in this set

Page 1

Preview of page 1
Media psychology

Evidence for the elaboration likelihood model

Petty et al

Students read a message that strongly supported the introduction of a large scale
exam that they would need to pass to graduate. Some were told this will be
introduced the following year, providing them with strong motivation leading to…

Page 2

Preview of page 2
Media psychology

rarely were associated with negative emotions. This supports the idea that the
peripheral route is caused by just repeated exposure to the message.


No comments have yet been made

Similar Psychology resources:

See all Psychology resources »