First 335 words of the document:
Media Key Terminology
o Denotation- what an image actually shows, its true form.
o Connotation- an individual's assumption/ interpretation or what they have learnt from
cultural experience/ difference.
o Polysomic image an image with a number of interpretations.
o Torodorov's theory = equilibrium > disequilibrium > new equilibrium.
o That we have a normal order > disruption > and order restored (or bettered)
o Mode of Address the way a text will address the audience and how. For example a
voiceover holds the narrative together making it clear to audience and develops what we
are told on screen.
o Effect- is not shared with character on screen, therefore we get privileged information.
o Enigma- narrative device which teases the audience, puzzle or riddle, sense of the unknown.
o Linear narrative- a plot that moves straight in time, no flashbacks.
o Anti- narrative- non chronological narrative intended to disrupt storyline.
o Restricted and unrestricted narrative- where information is given/ not given away.
Genre and Representations:
o Iconography- signs we associate with different genders, i.e. western- guns cowboys.
o Meditation- the process in which the media represent an idea, issue or event to us, changed
though process. Big Fat G/W
o Sensationalism- tabloid papers highlighting conflict.
o Ideology- a system of beliefs that determine how power relations organised within society,
gender- women perceived to be young, white, size 8, and flawless.
o Moral Panic: a mass response to something- defined as a threat to society, i.e. Jamie Bulgur-
Hyper dermic needle theory used to show why certain groups cannot watch or read certain
o Realism- representations by the media of situations or idea that they make seem real.
o Demographics- measurement of audience in terms of age, sex and religion.
o Narrowcasting- television programming aimed at specific audience.